One platform · One monthly fee · Unlimited users

Run your business
better than before.

Know where your business really stands. Agree where you want it to be in three years. Give your team one clear plan to get there — and the tools to deliver it. One fee for the whole team, without the consultant’s fee.

Start the free diagnostic See Pricing

▶ See the free 10-minute diagnostic·Flip through a sample report

Start free — then six steps, always in this order
Start
Where are you now?
Free Business Diagnostic
1
What are the numbers?
Financial Health Check
2
Where are we going?
VisionWeb
3
What do we sell that produces them?
Product & Service Review
4
Who buys it — and who will?
Relationship Value & Risk Review
5
What has to change to deliver it?
Process Audit
6
Who delivers it, and when do we hire?
People Management
6Steps, always in order
23Areas scored
1Fee, unlimited users
100+Guides & frameworks
15Psychometric assessments
The free Business Diagnostic

See what you get before you start.

A self-assessment of where you feel the business is today — about ten minutes to complete. Based on your answers, it gives you a detailed assessment of each area and a set of recommendations in priority order. Watch it in under a minute, then flip through the report it produced for an invented business.

The diagnostic in under a minute. The business shown is invented.

Cover of a sample Diagnostic Feedback Report Flip through a sample report →All 20 pages: your score, how you compare, what each weakness is costing you, and a priority action plan.
Start the free diagnostic
Sound familiar?

You know where you want to get to.

Most owners don’t have a written plan — and don’t want one. You haven’t got the time for forty pages of detail, or the patience to be pushed through someone else’s process. BBE starts from what you already have.

“The plan’s all in my head.”

Upload your accounts, budgets and spreadsheets and VisionWeb drafts the three-year plan for you. You check it and correct it — you don’t have to write it.

“Cash is tight, even when we’re busy.”

The Financial Health Check shows how cash has moved across your last four years; the plan’s monthly cashflow shows when it will next run short.

“We’ve been stuck at the same size for years.”

See which products and which customers actually make you money — and which are quietly costing you.

“Everything still comes through me.”

The Process Audit finds the one step everything else waits for, so you fix the bottleneck instead of everything at once.

“I can’t find — or keep — good people.”

A recruitment journey from role to offer, 15 psychometric assessments, and a recruitment director who has spent ten years doing it.

“One day I want to sell, for the right price.”

Know what the business is worth today and the two numbers that drive it — and talk to someone who has taken owners through sales and buy-outs.

You don’t have to do all of it, or all at once. The free diagnostic tells you which of these matters most for your business.

The Method

Start free. Then six steps, always in this order.

Know where you stand, set where you are going and check the numbers will hold — then make sure the products, customers, processes and people can deliver it. Each step feeds the next.

  1. Start
    Free Business Diagnostic

    Where are you now?

    Watch in a minuteFlip through a sample report

    What you doA ten-minute self-assessment across all six steps — then time to review and reflect on the report.
    What you’re left withAn honest picture of the business, and your priorities in order.
  2. 1
    Financial Performance — Health Check

    What are the numbers?

    Watch in a minuteMore about step 1

    What you doRun the Financial Health Check on your last four years’ accounts. Also here: Company Valuation and Retirement Planning.
    What you’re left withHow robust and stable the business really is — profitability, cash, funding, liquidity and working capital — and the warning lights to act on.
  3. 2
    Strategy — VisionWeb

    Where are we going?

    Watch in a minuteMore about step 2

    What you doBuild your three-year plan — or send in what you already have and check the draft VisionWeb makes from it. Then test it: a forecast health check on the plan’s own years, monthly profit and cashflow with your real debtor, supplier and stock days carried forward from the Health Check, and an AI Board Review that challenges the plan.
    What you’re left withClear targets the whole team understands — and the pinch points, including how much cash growth will swallow and whether you would run short, seen before they happen.
  4. 3
    Products & Services

    What do we sell that produces them?

    Watch in a minuteMore about step 3

    What you doThe Product & Service Review.
    What you’re left withWhich lines make the money, which are dying, and which to grow, fix or retire — so the range is fit for the plan.
  5. 4
    Customers & Prospects

    Who buys it — and who will?

    Watch in a minuteMore about step 4

    What you doThe Relationship Value & Risk Review, the Sales Funnel Planner, the Referral Engine and the Customer Satisfaction Survey.
    What you’re left withWhere your revenue is exposed, and the leads and referrals you need each month to hit the sales target.
  6. 5
    Processes

    What has to change to deliver it?

    Watch in a minuteMore about step 5

    What you doThe Process Audit.
    What you’re left withThe bottleneck found and fixed before growth breaks it, and systems that can carry the extra work.
  7. 6
    People

    Who delivers it, and when do we hire?

    Watch in a minuteMore about step 6

    What you doPeople Management, the Recruitment Journey, 15 psychometric assessments, Week by Week training and Key Person Risk.
    What you’re left withThe right people doing the right things at the right time — and a hiring timeline that matches the plan.

Everyone walks all six steps. Your diagnostic scores decide which get a full audit and which a ten-minute check — and everything lands on your dashboard as one action plan, with an owner and a date against every action.

Your dashboard

See the work, and where your priorities lie.

Everything the business and the team are working on, in one place — so you can oversee it without chasing anyone.

The planWhere you are going, always in viewYour VisionWeb targets for the next three years sit at the top, next to where the business stands today — so the gap still to close is the first thing you see.
Your prioritiesWhere to start, and what can waitYour diagnostic scores mark each of the six steps — which needs a full audit and which just a check — and flag the one to start with.
The workWho is doing what, by whenEvery action from every tool, across the whole company, with an owner and a date. See what is yours, what you have set for others, and what is overdue.
Pricing

One product. One fee.

Every tool, every resource, unlimited users — priced on the size of your business, not on which features you can afford. No decisions to make at the point of sale.

Business Diagnostic
FreeAny size. Always.

Score your business across six steps and see where you stand against businesses like yours. No card, no trial clock. See a sample report →

Start the free diagnostic →
1–9 staff
£349/mo + VAT
or £3,490/year

All six steps. Every tool on the platform. Unlimited users.

Get started →
Most common
10–49 staff
£549/mo + VAT
or £5,490/year

All six steps. Every tool on the platform. Unlimited users.

Get started →
50–99 staff
£749/mo + VAT
or £7,490/year

All six steps. Every tool on the platform. Unlimited users.

Get started →
100–249 staff
£1,095/mo + VAT
or £10,950/year

All six steps. Every tool on the platform. Unlimited users.

Get started →
250+ staff POA

Larger organisations have different needs. We’ll scope it with you properly.

Talk to us →

Pay annually and get twelve months for the price of ten. All prices exclude VAT. Monthly plans have no minimum term. Questions about plans?

Included in every paid band
✓  Every tool on the platform
✓  Unlimited users — no per-seat fees
✓  Unlimited diagnostics and updates
✓  3-year vision and plan builder
✓  15 psychometric assessments
✓  End-to-end recruitment journey
✓  Week by Week — 52 training modules, dated record
✓  Financial health check and valuation
✓  Retirement and exit planning
✓  100+ expert guides and frameworks
✓  Benchmarking against similar businesses
✓  PDF export on every report
Recommend a business — get three months free. When a business you refer subscribes and has paid for its first full month, you get three months free. Your referral link is on your dashboard.
How referrals work →

For accountants, advisers and franchisors

Every client in one place. Set up and run your clients' companies from one login, with an Adviser View of each client's plan, scores and actions.
Load a client's own documents. Through the Claude connector, a client's accounts and spreadsheets become a filled-in VisionWeb plan and a report of what is still missing.
Your brand, your network. White-label BBE for your clients or licence it across your network.

Partners earn 30% of their clients’ licence fees, paid quarterly — talk to us · how the partner arrangement works · watch the partner film.

Who's behind BBE

Built by people who have been in the room.

Better Business Expert is a family business, run by Nigel Moore and his daughter Becki Jones. The method behind every tool comes from their own work with business owners — not from software designed in isolation. Good advice shouldn’t cost £300 an hour, and every owner deserves a clear picture of where the business stands and what to fix first.

Nigel Moore

Nigel Moore

Co-founder

For 17 years Nigel has worked as an independent adviser to ambitious, high-growth SMEs. He takes proven academic business models and makes them practical for owner-run businesses, then works alongside the team to put the change in place — with significant increases in profitability to show for it. He has taken owners through company sales, VIMBOs, MBOs and EMI schemes, and some clients have been with him for fifteen years.

Becki Jones

Becki Jones

Director — Recruitment

More than ten years recruiting senior finance, accountancy, HR and marketing professionals. Principal Consultant leading a team at EK Financial Recruitment, then founder and director of Westmoore Recruitment in 2022. She runs the recruitment side of BBE.

✓ 35 years working with business owners, from start-ups to major corporates
✓ Successful company sales, VIMBOs, MBOs and EMI share schemes
✓ A trusted adviser to clients for up to fifteen years
✓ Registered in England · VAT registered · ICO registered · Built for UK GDPR
More about us →
Free guides for owners

Practical answers to the problems that slow you down.

Cash, profit, sales, people and your own time — eleven straight-talking articles drawn from our step-by-step guides.

Financial

How to improve cash flow in a small business: 10 practical fixes

Profitable on paper but always short of cash? Ten practical fixes, from chasing debtors to pricing and overheads, to steady your small business cash flow.

7 min read → Strategy

How to Set KPIs for a Small Business: A 10-Step Guide

A practical ten-step approach to choosing, measuring and reporting the KPIs that genuinely drive your small business towards its goals.

7 min read → People

How to Recruit the Right People: 10 Steps for Small Businesses

A bad hire can cost up to three times the salary. Ten practical steps to define the role, attract the right candidates and choose well first time.

7 min read →
Read all 11 articles →

Ready to run your business better?

Start with the free diagnostic. It scores all six steps, shows how you compare with businesses like yours, and tells you where to start. No card, no trial clock.

Start the free diagnostic See Pricing Talk to BBE

Nigel@betterbusinessexpert.co.uk · 07905 164776